Will Using Google Analytics Have A Negative Effect On My Ranking?
Good news from the horse?s mouth. We don?t mean to call Matt Cutts a horse, but, well, if you know him, you know what we mean. Matt heads the webspam team here at Google and also speaks on behalf of...
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10 Tips for Corporate Blogging
Image by @boetter via Flickr In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don?t blog, companies should be taking note on how to...
View ArticleGary Vaynerchuk: Practicality-vs-Praying
Practicality-vs-Praying Here is a link to the Ted site What is your take on this practicality vs praying video? Via garyvaynerchuk.comThe post Gary Vaynerchuk: Practicality-vs-Praying appeared first...
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Book Excerpt: Marketing Lessons From the Grateful Dead
The following is an excerpt from David Meerman Scott and Brian Halligan?s new book called Marketing Lessons From the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History...
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A Cup of Coffee to Differentiation
Image by Omar_MK via Flickr Time to grab your cup of coffee. Via Personal Branding Blog - Dan SchawbelThe post A Cup of Coffee to Differentiation appeared first on AEC Quality Magazine.
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Conversation
Image via Wikipedia Imagine an advanced alien life form that materializes on Earth in the middle of a popular dance club. The alien has a cloak of invisibility and observes the humans dancing. He is...
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Seth's Blog: Getting to scale: direct marketing vs. mass market thinking
Image via Wikipedia A mass marketer needs to reach the masses, and to do it in many ways, simultaneously. The mass marketer needs retail outlets and fliers and a website and public relations and tv...
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Flourish Among Giants
Image via Wikipedia In this economy, there are advantages to being moderate in size. Our company is not one of the 50 largest construction companies in the country. We do not have the same resources...
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The Disney Experience
Image by bubble_gum via Flickr Matt Fox, from Blog for Profit, recounts some marketing lessons from a recent experience at The Happiest Place On Earth (a trademarked property of the Walt Disney...
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A Link Building Debate | Law Marketing Monitor
Image by Danard Vincente via Flickr Whether it be to your website, blog, online profile, or other web property, acquiring quality links is critical to improving your search engine visibility. Via...
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What type of corporate culture allows people to thrive? | Building Into the...
Image by opensourceway via Flickr A friend and fellow YPO member came into my offices yesterday and met independently with some of my team. Via blog.builddirect.comThe post What type of corporate...
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The art of seduction
Image via Wikipedia Carole Mallory was Norman Mailer's mistress. Seducing him probably wasn't that difficult, though, as he was already on his sixth wife at the time. Marketers seek to seduce. So do...
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Peek Inside the In-House Counsel Suite
Image via Wikipedia A smart way to generate more business for your law firm is to know what?s going on with your corporate ?customers.? Here?s a peek at what?s happening in corporate in-house counsel...
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Does Your AEC Firm Have a Fear of Commitment? | Markitecture Consulting
Image via Wikipedia I've found that the AEC industry is an amazing beast when it comes to commitment. Where else can it take more than 6 months (or a year) to win one job, but we expect marketing...
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17 Characteristics Of Companies Doing Marketing Right
Image by mrgarin via Flickr As a digital marketing consultant, I work with marketing teams at a variety of different software companies across industries. Via thefuturebuzz.comThe post 17...
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Blog Better with an Editorial Calendar and Style Bank
Image via Wikipedia Okay, so you've decided to start blogging, or to get serious about the blog you have. Congratulations! So you sit down at your desk, rest your fingertips softly on top of your...
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Presentation Technology: Online PowerPoint Alternatives To Consider
Whether they're for clients, customers or colleagues, visual presentations are an unavoidable part of doing business. For years, Microsoft PowerPoint has been the standard bearer of slide presentation...
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New Feature at AEC Forensics: First Class Delivery Through Email
Image via Wikipedia As a value-added service to readers of AEC Forensics, I have added a new email newsletter. Week after week, I publish content pertaining to construction consulting, construction...
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Discounted Price on RS Means Building Construction Cost Data 2011
For cost estimating, RSMeans Building Construction Cost Data 2011 is the gold standard. The data is sourced from hundreds of real contractors providing actual numbers from performing various tasks, and...
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Gary Vaynerchuk’s keynote talk on the future of A/E/C business development at...
I’m a huge fan of Gary Vaynerchuk and have been following his work for the better part of a decade. If you’re like most people, you might be thinking to yourself, “Who is Gary Vaynerchuk?” The short...
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